Deltaprotech continually strives for the first page of Google search results for our clients. However, due to fluctuations in the relative competitiveness of some search terms, frequent changes in search engine algorithms and other competitive factors, it makes it impossible to guarantee rankings. We caution website owners to be wary of any SEO agency that offers guarantees. They are likely to target irrelevant keywords or use unethical SEO tactics for a quick short term boost in reported rankings that can ultimately backfire and result in permanent removal from Search Engine Results Pages (SERPs).

SEO is not a one-size-fits-all proposition; therefore, it is necessary for us first to understand the competitiveness of your industry and the number of keywords or key phrases you’d like to target. From there, we develop a tailored strategy to give you maximum return based on your requirements and digital marketing budget.

There are a couple of reasons for Google ads to be incorporated into your digital marketing strategy. Firstly, search advertising can help you jump the queue when you launch a brand new website, or if you need to get to market quickly with a new product/service, but your organic ranking hasn’t had enough time to start performing. Secondly, we are firm believers that you should not keep all your eggs in one basket. If business slows down during particular periods, PPC or Google Ads is always an option to give things a bit of a boost.

The ranking results we drive via SEO are long-lasting and generally won’t disappear easily, but they aren’t permanent. Your competitors are also vying for that spot and could be one blog post away from claiming it, so you must monitor SEO vigilantly. In addition, Google changes its algorithm and SEO guidelines all the time, so we make sure we keep adapting. Finally, businesses are highly changeable, so your SEO strategy needs to be responsive to those changes.